About Guiding Stars
A science-based nutrition guidance program designed to help people make informed food choices. Developed with independent nutrition expertise and used nationwide.
Why Guiding Stars
Finding nutritious options can get complicated, but we make it simple. Our nutrition guidance program reads nutrition labels and measures every product using established nutrition science. If it meets our transparent nutrition criteria, it earns a 1, 2, or 3 star rating. It’s that easy!
We translate complex nutrition science into a simple rating system that works where decisions are actually made.
Why Guiding Stars
Evidence-based guidance that helps organizations support better food choices.
Guiding Stars Is:
- Time-saving
- Independent
- Backed by science
Guiding Stars Is Not:
- A prescriptive diet program
- Influenced by food manufacturers
- Based on popular wellness trends
Our Story
Guiding Stars was created to simplify nutrition labeling as supermarket shelves grew more complex. Originally a retailer initiative, it has evolved into a trusted program used by schools, hospitals, workplaces, and retailers nationwide.
Our algorithm continues to reflect advances in nutrition science while remaining simple and practical, demonstrating both the ongoing need for objective guidance and our commitment to that standard.
The Guiding Stars Team
Our program is guided by a multidisciplinary team of nutrition scientists, public health experts, and program stewards committed to maintaining the integrity and accessibility of the Guiding Stars system.
Press & Media
Guiding Stars has been featured in major publications and recognized by public health organizations for its contribution to nutrition transparency.
Contact
For general inquiries about Guiding Stars, please reach out. Organizations interested in partnerships should visit our client partnerships page.